A good Customer Relationship Management Software is the one with the below characteristics:
i) It is easily integrated with your business: It does not require a lot of effort and time to be integrated with your business and lets you easily transfer data from the existing database.
ii) Easy to Use: It should be easy to use by your employees. It should have an easy user interface, good storage capacity, and of course, good customer support.
iii) Easy insights: the CRM should be able to provide insights into your business. Thus a good CRM should have great reports and dashboards features. The dashboards should be customizable to your needs.
iv) Adaptability: Not only should the CRM be able to fulfill the current needs of your business, but it should also be able to fulfill your requirements when you grow your business.
v) Features: The features of the CRM should be such that you do not need any other software to meet the requirements of your business.
vi) Provides the best Customer Experience: Most importantly, the CRM should be able to help you provide the best customer experience to your customers.